Keracolor introduces Color Clenditioner, a new non-lathering conditioning cleanser which deposits color pigments to vividly colored or pre-lightened hair, taking the co-wash into vibrant new territory in the hair color market.

The six shades, from blue to pink to silver, are formulated with the same pigments as direct dye hair color, allowing wash and go color enhancement, color maintenance in between salon visits and customizable, buildable vibrant hair color without damaging bleach processes or high commitment.

Color Clenditioner is an alternative to color-depositing shampoos, which tend to dry out already-stressed colored hair. Combined with the power of Keracolor’s beloved Clenditioner conditioning cleanser, Color maintains existing vivid hues, enlivens and hydrates dull hair with on-trend vibrant shades and allows users to play with color without the commitment. It also delivers buildable color: the more frequent the use, the more vivid hair color becomes.